Amazon Influencer VS Amazon Affiliate Program

Understanding the Amazon Influencer Program vs. Amazon Affiliate Program

Amazon offers two prominent avenues for individuals to monetize their online presence: the Amazon Influencer Program and the Amazon Affiliate Program. While these programs share similarities, they cater to different approaches in how someone can earn commission within their programs. Let’s dissect the differences between these two programs to understand which might be the right fit for you.

Amazon Influencer Program

The Amazon Influencer Program is designed for individuals who have established a significant following on social media platforms like Instagram, YouTube, Facebook, and TikTok. This program targets influencers—however this program is specifically looking for influencers who have an engaging following.

How to get approved: There are two steps for the approval process

1. Social Media Focus: To get approved for step one, you must have a social media channel that is public and it is engagement focused. Meaning Amazon really cares more about the engagement your channel receive rather than the followers.

2. Video Reviews: Step two focuses on your ability to review Amazon products. This part is tricky! You need to submit 3 product review videos to get approved for step 2.

3. Commission Structure: Once approved on both steps you can now earn commission on all reviewed amazon products. It is that simple.

Amazon Affiliate Program

On the other hand, the Amazon Affiliate Program, also known as Amazon Associates, is open to a broader audience, including bloggers, website owners, and content creators. This program allows participants to earn referral fees by promoting Amazon products on their websites, blogs, or other digital platforms.

Key Features of the Amazon Affiliate Program:

1. Website or Blog Integration: Affiliates integrate Amazon affiliate links into their content (such as product reviews, buying guides, or recommendations) on their websites or blogs.

2. Steps: This is much easier as they do not have steps like the Amazon Influencer program for approval. However you must make 3 sales in 90 days or your account is deactivated.

3. Versatile Promotion: Affiliates can promote Amazon products across various content types, including articles, videos, and social media groups.

4. Commission Structure: Affiliates earn commissions based on the sales generated through their referral links. Commissions vary by product category and sales volume.

Key Differences Between the Programs

1. Audience Reach: The Amazon Influencer Program targets social media influencers with a strong engagement base, while the Amazon Affiliate Program is open to a broader range of content creators, including bloggers and website owners.

2. Content Formats: Influencers focus on creating engaging product review videos, whereas affiliates leverage websites, blogs, and other digital platforms to promote Amazon products.

3. Commission Structure: Both programs offer commissions on sales, but the commission rates and earning potential can vary based on the program and product category.

Get Training:

For more information or training on how you can become an Amazon Influencer click here for the training course I recommend.